About Me

With over a decade of experience, I excel at helping brands clarify their message and show up more intentionally online. My work sits at the intersection of strategy and execution—where thoughtful planning meets hands-on delivery.

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Before launching my own independent consulting services, I spent years working in-house and at agencies with established brands across hospitality, health & wellness, tech, and consumer industries. I’ve partnered with brands across every stage of growth, from early concepts and pre-launch strategy to rebrands, website redesigns, and ongoing marketing support. Whether embedded with a team or working independently, I bring a collaborative, detail-oriented approach to every project.​

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My background spans content strategy, social and digital marketing, website and UX design, and go-to-market planning. I’ve led and supported work across websites, email, social, SEO, and brand campaigns—always with a focus on usability, clarity, and real business goals.

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What sets my work apart is a people-first mindset. With a foundation in journalism, psychology, and UX design, I’m deeply focused on how audiences think, navigate, and make decisions. I design and build digital experiences that feel intuitive, accessible, and aligned with both brand values and user needs.

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Today, I offer flexible, project-based and fractional support for businesses looking for a strategic partner who can both think big-picture and execute with care. I’m especially drawn to work that values collaboration, creativity, and purpose-driven growth.